That might sound quite discouraging, but there are

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A couple of things to remember here: Google often shows the same question in the PAA box across hundreds of queries. And because it always pulls the answer from the same source, showing up for keywords with a high combined search volume is often easier than it sounds. Google might use your page as the source for multiple answers. For example, perhaps your page answers tons of common questions. If Google shows these questions across many search queries, impressions, and clicks can soon mount up. It’s also worth keeping in mind that traffic isn’t everything. Getting 50 or 100 extra clicks to a page with a high conversion rate or value per visitor could significantly boost your bottom line. My opinion, then, is that ‘optimizing’ for PAA boxes can sometimes be worthwhile for high traffic or high-value pages. So let’s explore that more.


How to rank in ‘People Also Ask’ boxes The basic process is simple: find a relevant PAA question, then indian phone number make on-page optimizations to increase the likeliness of Google using your page as the answer source. However, choosing questions to optimize for at random is inefficient. After all, that question might only show up in the PAA box for a couple of low-volume search queries. In which case, ranking is unlikely to send much traffic your way (or get you much exposure). Instead, you want to optimize for relevant questions that show up for lots of keywords with a high combined monthly search volume. For example, the question “What are the top 5 search engines?” shows up in the PAA box for all these keywords: Screen Recording 2020 09 30 at 12.51 pm Combined, they have a monthly search volume of 157,450. Assuming one of our pages is ‘eligible’ to provide the answer to this question (we’ll talk more about that later), this would be a good question to optimize for.



But how do you find popular questions? And how do you optimize for them? Here’s the process: Find pages that rank for lots of keywords Pull their keyword rankings Scrape the PAA questions Look for popular questions Make sure you’re not already the source Check that you’re eligible to rank Optimize your page 1. Find pages that rank for lots of keywords It’s impossible to find all the keywords where Google shows a specific question in the PAA box. All we can hope to do is find questions that show up for lots of keywords with a high combined monthly search volume. And to do that, we first need to find pages that rank for lots of keywords.