Why Marketers Should Pay Attention

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While it's only a subtle drop, that 3% may indicate the obvious consumer behavior I was already feeling that day with my family: people hate interruptions . And that delivery app ad made me think that society is becoming less tolerant of ads, and a bad user experience with an ad can be to blame for bad sales and bad conversion results. This is something we've known for quite some time: in 2017, the CMO Survey said that nearly 3 in 4 social media users (74%) think there are too many ads. Another survey showed that 69% of American adults believe that ads on streaming services are repetitive and 79% are bothered by that experience.

It's safe to say that no one likes to be interrupted, and with Telegram Number Data various entertainment options at our fingertips, fewer and fewer people are likely to be willing to subject themselves to this. This could be the reason why a user does not watch a video until the end, stops listening to a podcast, or even unsubscribes from a subscription to a streaming service that, although paid, insists on having commercials. before and during its content. Why Marketers Should Pay Attention to This Platforms like TikTok have gained space and challenged advertising for professionals around the world. In addition to these challenges, marketers and companies must know every stage of advertising production and not just the script of a commercial or the results it generates.




User behavior should guide the creative process of your ad, much more than the budget you have to invest. Talking to my peers responsible for performance in their respective roles and considering a few years of experience in this, I found some commonalities when it comes to the following question: Is it possible to advertise while promoting a great experience? ADVERTISEMENT I have selected some ideas about this to share with you below. Keep reading! Is it possible to advertise while promoting a great experience? Well, for me and my colleagues, the answer is, of course! And, at the same time, it is not an impossible mission, the things that we really believe that all advertisers should take into account for a good user experience when developing an ad are: 1.