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Boing so, articles promote conference videos and entice users to attend future conferences. Furthermore, the exhaustiveness of the blog posts conveys greater reliability and professionalism in the eyes of the consumer, who becomes further closer to the brand. Storytelling Nowadays, videos are particularly successful because they allow you to access a lot of information immediately. For this reason, creating a series of entertainment content can really spread the values to which the brand is linked, as well as bring new loyal users to the company. This is what Buondì Motta, an Italian manufacturer of confectionery products, was able to do, using this strategy to create advertising spots that became a real miniseries, with a beginning and an end. Does the advertisement about a little girl who sees a meteorite fall in the garden because her parents don't believe in the existence of a snack "that can combine lightness and deliciousness" mean anything to you.
The final video of the commercials has obtained more than 4 million views on YouTube. All the other videos can be found within the channel, collected in playlists which, just like in a TV series with many episodes, define the themes of the individual advertisements. with great enthusiasm by the public, because they broke away from the classic pattern of family snack advertisements. In this way, the brand has renewed its image, earning an ironic and original reputation Agent Email List and taking itself a step higher than the competition. Social networks are the online place par excellence where you can interact with users, create original content and develop the power of word of mouth. The first step is certainly to create valuable content, appreciable and therefore shareable by our target. What topics is our target attracted to? Which tone of voice is most convincing and in line with our image? What strategies can I implement to stimulate positive word of mouth.
Test carry out this activity it is necessary to create an editorial plan that collects the themes and multimedia and textual contents that you wish to share with precise deadlines. Nothing should be left to chance: its organization and quality will determine the success of our communication. In addition to programming, however, we must take into account the immediacy of social media: responding to comments, private messages and resharing a post published by a user are the best ways to create a lasting relationship. To be able to spread a positive corporate image it is possible to exploit the popularity of . These are people followed daily by thousands, sometimes even millions, of online users. We are not just talking about VIPs, but also about ordinary people who however boast particular visibility on social networks. Influencers can specialize in a topic (book influencer, travel influencer, fashion influencer) or create generic content that entertains their followers.
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發表於 2024-3-16 11:30:49