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So, from what we calculate in terms of search campaigns and product campaigns, let's calculate about % of it and divide it into reach campaigns that are supposed to acquire this traffic. And here there is also an interesting thread: if we have a smaller budget, these outreach campaigns should also be as precise as possible. AJ: Can you just clarify, for people who don't use this terminology, what outreach campaigns are in your understanding, considering their purpose, behavior or type?
MM: Outreach campaigns are campaigns in which we reach people who have not America Cell Phone Number List yet been to our website or have not been to our website recently with information about our company, services. And these are advertisements that are only intended to inform about the fact that we are here, that we exist, that we have such products, that we have such services, but they are not yet typical sales campaigns.
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Because when someone comes to our website, they will not immediately make a purchase, at least that is usually the case. Unfortunately, we have to fight a bit to achieve this goal. So these outreach campaigns are campaigns that just inform us that we exist. And we can also optimize these reach campaigns, we should even optimize them. And we can also configure them to be as precise as possible. What do I mean by that?
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